{"id":879,"date":"2023-02-16T13:12:23","date_gmt":"2023-02-16T13:12:23","guid":{"rendered":"http:\/\/shaggy-dragon-8bnfu6rvzn.ploi.sh\/?p=879"},"modified":"2023-02-16T13:12:23","modified_gmt":"2023-02-16T13:12:23","slug":"de-kracht-van-magazinemerken","status":"publish","type":"post","link":"https:\/\/abonnementenbeheer.nl\/fr\/de-kracht-van-magazinemerken\/","title":{"rendered":"De kracht van magazinemerken"},"content":{"rendered":"

1. Waardevol bereik 
– Segmentatie\/weinig waste
– Relevante en vertrouwde content
– Intensief gelezen<\/p>\n

2. Moment van aandacht 
– Lezer is \u2018in control\u2019 
– Volledige aandacht (minder multitasking) 
– Advertenties gewaardeerd onderdeel<\/p>\n

3. Activatie consument
– Bron van inspiratie
– Lezer is influencial en early adopter binnen eigen sociale groep
– Meest praktisch bruikbare medium<\/p>\n

4. Effect genereren
– Magazinemerken geven een boost aan brand awareness, advertising awareness, boodschapoverdracht, positieve houding tav merk, aankoop intentie<\/p>\n

5. Sterke merken 
– Sterke merken, sterke values 
– Sterke engagement
– Multimediaal
– Communities<\/p>\n

* Bron De Magazine Media Associatie (MMA)<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"

1. Waardevol bereik – Segmentatie\/weinig waste– Relevante en vertrouwde content– Intensief gelezen 2. Moment van aandacht – Lezer is \u2018in control\u2019 – Volledige aandacht (minder multitasking) – Advertenties gewaardeerd onderdeel 3. Activatie consument– Bron van inspiratie– Lezer is influencial en early adopter binnen eigen sociale groep– Meest praktisch bruikbare medium 4. Effect genereren– Magazinemerken geven een boost aan brand awareness, […]<\/p>\n","protected":false},"author":4,"featured_media":880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"yoast_head":"\nDe kracht van magazinemerken - Abonnementenbeheer<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De kracht van magazinemerken - Abonnementenbeheer\" \/>\n<meta property=\"og:description\" content=\"1. Waardevol bereik – Segmentatie\/weinig waste– Relevante en vertrouwde content– Intensief gelezen 2. Moment van aandacht – Lezer is \u2018in control\u2019 – Volledige aandacht (minder multitasking) – Advertenties gewaardeerd onderdeel 3. Activatie consument– Bron van inspiratie– Lezer is influencial en early adopter binnen eigen sociale groep– Meest praktisch bruikbare medium 4. 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