{"id":950,"date":"2023-11-20T12:46:24","date_gmt":"2023-11-20T12:46:24","guid":{"rendered":"http:\/\/shaggy-dragon-8bnfu6rvzn.ploi.sh\/?p=950"},"modified":"2023-11-24T10:55:16","modified_gmt":"2023-11-24T10:55:16","slug":"media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media","status":"publish","type":"post","link":"https:\/\/abonnementenbeheer.nl\/fr\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/","title":{"rendered":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"950\" class=\"elementor elementor-950\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac20aa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac20aa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07ac0bb\" data-id=\"07ac0bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a52b43 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9a52b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-family: Helvetica, sans-serif; color: black;\">Media Reactions 2023: opnieuw grote verschillen tussen<br>consumenten en marketeers in hun vertrouwen in media<o:p><\/o:p><\/span><\/h1>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">Marketeers hebben een volledig andere kijk dan<br>consumenten als het gaat om hun vertrouwen in mediumtypen.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">Waar consumenten vinden dat kranten, magazines<br>en reclame op verkooppunten en events het meest betrouwbaar zijn, scoren<br>buitenreclame en events op dit punt het best bij marketeers.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Kranten en magazines ondergewaardeerd<\/span><\/strong><span style=\"font-size:13.5pt;font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">De verschillen zijn opmerkelijk omdat van<br>marketeers verwacht mag worden dat zij anticiperen op de mediavoorkeuren van<br>consumenten. Treffend is de score van 55% vertrouwen in buitenreclame bij<br>marketeers, terwijl slechts 13% van de consumenten OOH bestempelt als<br>betrouwbaar. Omgekeerd worden de door consumenten vertrouwde kranten en<br>magazines minder vaak geselecteerd voor mediacampagnes.<o:p><\/o:p><\/span><\/p>\n<p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\"><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Top 5 meest vertrouwde mediumtypen&nbsp;<\/span><\/strong><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\"><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">(bron:&nbsp;<a href=\"https:\/\/www.kantar.com\/nl\/kantar-nieuws\/media-reactions-2023\"><span style=\"color:#1E5069\">Kantar Media Reactions 2023<\/span><\/a>)<\/span><\/em><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Afbeelding2-300x60.png\" alt=\"top5\" width=\"300\" height=\"60\"><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Perceptie van betrouwbaarheid loopt uiteen<\/span><\/strong><span style=\"font-size:13.5pt;font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt;font-family:inherit;color:black\">In de onderstaande<br>grafiek zijn de verschillende mediakanalen op vertrouwen gerangschikt. Om deze<br>score bij consumenten en marketeers te achterhalen is de volgende vraag<br>gesteld:&nbsp;<em><span style=\"font-family:inherit;mso-bidi-font-family:Calibri; border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm;padding:0cm\">Welke<br>van deze kanalen zie jij als betrouwbaar?<\/span><\/em><o:p><\/o:p><\/span><\/p>\n<p><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Vertrouwen in Mediakanalen&nbsp;<\/span><\/strong><span style=\"font-size:13.5pt;font-family:inherit;color:black\">(bron:&nbsp;<a href=\"https:\/\/www.kantar.com\/nl\/kantar-nieuws\/media-reactions-2023\"><span style=\"color:#1E5069;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Kantar Media Reactions 2023<\/span><\/a>)<o:p><\/o:p><\/span><\/p>\n<p><br><\/p>\n<p><br><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Afbeelding3-275x300.png\" alt=\"\" width=\"275\" height=\"300\"><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">De grafiek maakt duidelijk dat de perceptie<br>\nvan betrouwbaarheid van media bij consumenten en marketeers sterk uiteenloopt.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Consumenten kritischer<\/span><\/strong><span style=\"font-size:13.5pt; font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">Ook is te zien dat de consumenten veel<br>\nbehoudender zijn bij hun vertrouwen in media. De Nederlandse consument staat in<br>\nverhouding tot de wereldwijde consument vrij kritisch tegenover reclame: over<br>\nhet algemeen waarderen Nederlandse consumenten media en reclame gemiddeld<br>\nlager. Dat geringe vertrouwen zou voor marketeers een belangrijk signaal moeten<br>\nzijn om daar bij mediaselectie rekening mee te houden.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Mismatch consumenten en marketeers<\/span><\/strong><span style=\"font-size:13.5pt;font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt;font-family:inherit;color:black\">De mismatch tussen<br>\nmarketeers en consumenten is een trend die al jaren zichtbaar is in het<br>\nonderzoek&nbsp;<\/span><span style=\"color:black;mso-color-alt:windowtext\"><a href=\"https:\/\/www.kantar.com\/nl\/kantar-nieuws\/media-reactions-2023\"><span style=\"font-size:13.5pt;font-family:inherit;color:#1E5069;border:none windowtext 1.0pt; mso-border-alt:none windowtext 0cm;padding:0cm\">Media Reactions<\/span><\/a><\/span><span style=\"font-size:13.5pt;font-family:inherit;color:black\">. Volgens de<br>\nonderzoekers is de verklaring daarvoor dat marketeers vaak in de zogeheten<br>\nmediabubbel zitten.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">De grootste discrepantie is te zien bij het<br>\nmediakanaal Out Of Home dat bij marketeers favoriet is, maar bij consumenten<br>\nhooguit een middenmoter. Hetzelfde rooskleurige beeld is te zien bij digital<br>\nOOH en Online Video en TV, terwijl consumenten deze kanalen op dit vlak minder<br>\nwaarderen.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Socials door beide groepen gewantrouwd<\/span><\/strong><span style=\"font-size:13.5pt;font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 12pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt; font-family:inherit;color:black\">Consumenten en marketeers zijn het er wel over<br>\neens dat feeds en stories van social media net als influencers en online gaming<br>\nonbetrouwbare informatie bieden. Des te opmerkelijker zijn de gigantische<br>\nreclamebudgetten die marketeers in deze mediakanalen investeren.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><strong><span style=\"font-size:13.5pt;font-family:inherit;mso-bidi-font-family:Calibri; color:black;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Over Media Reactions<\/span><\/strong><span style=\"font-size:13.5pt; font-family:inherit;color:black\"><o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt;font-family:inherit;color:black\">Het onderzoek&nbsp;<\/span><span style=\"color:black;mso-color-alt:windowtext\"><a href=\"https:\/\/www.kantar.com\/nl\/kantar-nieuws\/media-reactions-2023\"><span style=\"font-size:13.5pt;font-family:inherit;color:#1E5069;border:none windowtext 1.0pt; mso-border-alt:none windowtext 0cm;padding:0cm\">Media Reactions&nbsp;<\/span><\/a><\/span><span style=\"font-size:13.5pt;font-family:inherit;color:black\">wordt elk jaar door<br>\nKantar Memo2 uitgevoerd. In deze studie wordt onder meer gekeken naar<br>\nbetrouwbaarheid van mediakanalen met daarbij zowel de mening van de consument<br>\nals die van de marketeer.<o:p><\/o:p><\/span><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><span style=\"font-size:13.5pt;font-family:inherit;color:black\">Bron:&nbsp;<a href=\"https:\/\/www.kantar.com\/nl\/kantar-nieuws\/media-reactions-2023\"><span style=\"color:#1E5069;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0cm; padding:0cm\">Kantar Media Reactions 2023<\/span><\/a><o:p><\/o:p><\/span><\/p>\n<p><\/p>\n<p style=\"margin: 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;\"><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Media Reactions 2023: opnieuw grote verschillen tussenconsumenten en marketeers in hun vertrouwen in media Marketeers hebben een volledig andere kijk danconsumenten als het gaat om hun vertrouwen in mediumtypen. Waar consumenten vinden dat kranten, magazinesen reclame op verkooppunten en events het meest betrouwbaar zijn, scorenbuitenreclame en events op dit punt het best bij marketeers. Kranten [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer\" \/>\n<meta property=\"og:description\" content=\"Media Reactions 2023: opnieuw grote verschillen tussenconsumenten en marketeers in hun vertrouwen in media Marketeers hebben een volledig andere kijk danconsumenten als het gaat om hun vertrouwen in mediumtypen. Waar consumenten vinden dat kranten, magazinesen reclame op verkooppunten en events het meest betrouwbaar zijn, scorenbuitenreclame en events op dit punt het best bij marketeers. Kranten [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abonnementenbeheer.nl\/fr\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Abonnementenbeheer\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T12:46:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T10:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Fela de Wit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fela de Wit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\"},\"author\":{\"name\":\"Fela de Wit\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/person\/aabb3975f6d514e4625010aaddc06a92\"},\"headline\":\"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media\",\"datePublished\":\"2023-11-20T12:46:24+00:00\",\"dateModified\":\"2023-11-24T10:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\"},\"wordCount\":422,\"publisher\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp\",\"articleSection\":[\"Nieuws\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\",\"url\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\",\"name\":\"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer\",\"isPartOf\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp\",\"datePublished\":\"2023-11-20T12:46:24+00:00\",\"dateModified\":\"2023-11-24T10:55:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage\",\"url\":\"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp\",\"contentUrl\":\"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp\",\"width\":2560,\"height\":1707,\"caption\":\"mediareactions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abonnementenbeheer.nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#website\",\"url\":\"https:\/\/abonnementenbeheer.nl\/de\/\",\"name\":\"Abonnementenland\",\"description\":\"Verder in abonnementenbeheer &amp; -marketing\",\"publisher\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abonnementenbeheer.nl\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#organization\",\"name\":\"Abonnementenland\",\"url\":\"https:\/\/abonnementenbeheer.nl\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2020\/11\/image008-1.jpg\",\"contentUrl\":\"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2020\/11\/image008-1.jpg\",\"width\":540,\"height\":267,\"caption\":\"Abonnementenland\"},\"image\":{\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/person\/aabb3975f6d514e4625010aaddc06a92\",\"name\":\"Fela de Wit\",\"sameAs\":[\"http:\/\/abonnementenbeheer.nl\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer","robots":{"index":"noindex","follow":"follow"},"og_locale":"fr_FR","og_type":"article","og_title":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer","og_description":"Media Reactions 2023: opnieuw grote verschillen tussenconsumenten en marketeers in hun vertrouwen in media Marketeers hebben een volledig andere kijk danconsumenten als het gaat om hun vertrouwen in mediumtypen. Waar consumenten vinden dat kranten, magazinesen reclame op verkooppunten en events het meest betrouwbaar zijn, scorenbuitenreclame en events op dit punt het best bij marketeers. Kranten [&hellip;]","og_url":"https:\/\/abonnementenbeheer.nl\/fr\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/","og_site_name":"Abonnementenbeheer","article_published_time":"2023-11-20T12:46:24+00:00","article_modified_time":"2023-11-24T10:55:16+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp","type":"image\/webp"}],"author":"Fela de Wit","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Fela de Wit","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#article","isPartOf":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/"},"author":{"name":"Fela de Wit","@id":"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/person\/aabb3975f6d514e4625010aaddc06a92"},"headline":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media","datePublished":"2023-11-20T12:46:24+00:00","dateModified":"2023-11-24T10:55:16+00:00","mainEntityOfPage":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/"},"wordCount":422,"publisher":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/#organization"},"image":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage"},"thumbnailUrl":"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp","articleSection":["Nieuws"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/","url":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/","name":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media - Abonnementenbeheer","isPartOf":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage"},"image":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage"},"thumbnailUrl":"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp","datePublished":"2023-11-20T12:46:24+00:00","dateModified":"2023-11-24T10:55:16+00:00","breadcrumb":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#primaryimage","url":"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp","contentUrl":"https:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2023\/11\/Media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-vertrouwen-in-media-scaled.webp","width":2560,"height":1707,"caption":"mediareactions"},{"@type":"BreadcrumbList","@id":"https:\/\/abonnementenbeheer.nl\/de\/media-reactions-2023-opnieuw-grote-verschillen-tussen-consumenten-en-marketeers-in-hun-vertrouwen-in-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abonnementenbeheer.nl\/"},{"@type":"ListItem","position":2,"name":"Media Reactions 2023: opnieuw grote verschillen tussen consumenten en marketeers in hun vertrouwen in media"}]},{"@type":"WebSite","@id":"https:\/\/abonnementenbeheer.nl\/de\/#website","url":"https:\/\/abonnementenbeheer.nl\/de\/","name":"Pays d&#039;abonnement","description":"\u00c9galement dans la gestion des abonnements et le marketing","publisher":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abonnementenbeheer.nl\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/abonnementenbeheer.nl\/de\/#organization","name":"Pays d&#039;abonnement","url":"https:\/\/abonnementenbeheer.nl\/de\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/logo\/image\/","url":"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2020\/11\/image008-1.jpg","contentUrl":"http:\/\/abonnementenbeheer.nl\/wp-content\/uploads\/2020\/11\/image008-1.jpg","width":540,"height":267,"caption":"Abonnementenland"},"image":{"@id":"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/abonnementenbeheer.nl\/de\/#\/schema\/person\/aabb3975f6d514e4625010aaddc06a92","name":"Fela de Wit","sameAs":["http:\/\/abonnementenbeheer.nl\/"]}]}},"_links":{"self":[{"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/posts\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":0,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/posts\/950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/categories?post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abonnementenbeheer.nl\/fr\/wp-json\/wp\/v2\/tags?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}